@AgeatWork is off to #WORK2017
Rebecca and I are delighted to have had our paper accepted for #WORK2017
Calendar girls? Aesthetic labour in the digital age
In this paper we explore the ways in which a ‘new, natural’ femininity (Lewis, 2014) is being positioned as positive, authentic and empowering for working women. We build on concerns that idealized representations of women and widespread use of digitalization effectively erase ageing and promote a perpetual youth (Twigg, 2010). Analysing debates about an iconic visual representation of women, we explore how the 2017 Pirelli Calendar can be seen as a product of aesthetic labour which digitally circulates and recirculates as understandings of ‘naturalness’ become (re)constructed.