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A poll, a consultancy offering and a story that runs and runs

by on July 4, 2013

Following on from our post yesterday, the KPMG/One Poll survey results continue to be reported.  For us the interest is not so much what is claimed – or as one news story puts it what the survey ‘reveals’.  Rather our interest is how these reports both reflect and promote particular understandings of age at work.  It seems that the (very basic) statistical output of a poll (the nature of which is still rather unclear) is easily accepted as evidence of ‘what it is like’, and importantly that ‘it’ is a problem – the terms tension, friction, warfare are all being used here.  This seems to be particularly newsworthy and accepted at face value by those who report the story.  Of course this is particularly useful if one is, say, in the business of selling solutions to organizations!

Interestingly today there is a regional twist on the reporting with a focus on the North East reported on bdaily.com with additional commentary by Mick Thompson, KPMG’s Newcastle office senior partner.  Another more general take comes in the HRDirector.com piece, which restates much of what we reported in yesterday’s post.

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