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Tackling Stereotyping and Challenging Age Discrimination

by on January 24, 2013

This is the aim of a new initiative called Everyone’s Future which was launched in September 2012. It’s an intergenerational partnership project between Vibe Experience and Age Concern (Cardiff and The Vale of Glamorgan). The project, which has Big Lottery funding, has two Age Equality Workers.

The aim is to tackle negative stereotyping and challenge age discrimination of both younger and older people. More information available via this link.

The campaign promotional film challenges age stereotypes by focusing on shared problems and the centrality of work to identity and self-esteem.

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